|Author||: David Dranove|
|Publisher||: Wiley Global Education|
|Total Pages||: 544|
|ISBN 10||: 9781119174783|
|ISBN 13||: 1119174783|
|Language||: EN, FR, DE, ES & NL|
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.