The Jobs to Be Done PlaybookThe Jobs to Be Done Playbook

The Jobs to Be Done Playbook
Author : Jim Kalbach
Publisher : Two Waves Books
Total Pages :
Release : 2020-04
ISBN 10 : 1933820683
ISBN 13 : 9781933820682
Language : EN, FR, DE, ES & NL

The Jobs to Be Done Playbook Book Description:

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

The Jobs to Be Done Playbook
Language: en
Pages:
Authors: Jim Kalbach
Categories: Computers
Type: BOOK - Published: 2020-04 - Publisher: Two Waves Books

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a
Jobs to Be Done
Language: en
Pages: 224
Authors: Stephen Wunker
Categories: Business & Economics
Type: BOOK - Published: 2016-11-15 - Publisher: AMACOM

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winn
The Customer-Driven Playbook
Language: en
Pages: 254
Authors: Travis Lowdermilk
Categories: Business & Economics
Type: BOOK - Published: 2017-06-20 - Publisher: "O'Reilly Media, Inc."

Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meani
The Design Thinking Playbook
Language: en
Pages: 352
Authors: Michael Lewrick
Categories: Design
Type: BOOK - Published: 2018-05-22 - Publisher: John Wiley & Sons

A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of bus
UX Strategy
Language: en
Pages: 304
Authors: Jaime Levy
Categories: Business & Economics
Type: BOOK - Published: 2021-03-12 - Publisher: "O'Reilly Media, Inc."

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for execu
Cycles
Language: en
Pages: 368
Authors: Bryan Cassady
Categories: Business & Economics
Type: BOOK - Published: 2021-10-26 - Publisher: Die Keure Publishing

Change the way you think about innovation and give yourself every chance of success! There are lots of books, courses, and videos on innovation. They are fun an
The Lean Product Playbook
Language: en
Pages: 336
Authors: Dan Olsen
Categories: Business & Economics
Type: BOOK - Published: 2015-06-02 - Publisher: John Wiley & Sons

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that c
Find Your Market
Language: en
Pages: 206
Authors: Étienne Garbugli
Categories: Business & Economics
Type: BOOK - Published: 2021-08-23 - Publisher: Étienne Garbugli

“Build it and they will come.” But what if they don’t? - - Find Your Market is a book that helps technology entrepreneurs and innovators find the right ma
Solving Product
Language: en
Pages: 508
Authors: Étienne Garbugli
Categories: Business & Economics
Type: BOOK - Published: 2020-08-12 - Publisher: Étienne Garbugli

“Solving Product lays out the territory, helps you see where you are, and gets you back on track when you’re in the ditch.” – Amanda Robinson, Product M
The SaaS Email Marketing Playbook
Language: en
Pages: 262
Authors: Étienne Garbugli
Categories: Business & Economics
Type: BOOK - Published: 2020-04-23 - Publisher: Étienne Garbugli

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purd