The Jobs to Be Done PlaybookThe Jobs to Be Done Playbook

The Jobs to Be Done Playbook
Author : Jim Kalbach
Publisher : Two Waves Books
Total Pages :
Release : 2020-04
ISBN 10 : 1933820683
ISBN 13 : 9781933820682
Language : EN, FR, DE, ES & NL

The Jobs to Be Done Playbook Book Description:

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

The Jobs to Be Done Playbook
Language: en
Pages:
Authors: Jim Kalbach
Categories: Computers
Type: BOOK - Published: 2020-04 - Publisher: Two Waves Books

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a
UX Strategy
Language: en
Pages: 302
Authors: Jaime Levy
Categories: Business & Economics
Type: BOOK - Published: 2021-03-12 - Publisher: "O'Reilly Media, Inc."

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for execu
Cycles
Language: en
Pages: 368
Authors: Bryan Cassady
Categories: Business & Economics
Type: BOOK - Published: 2021-10-26 - Publisher: Die Keure Publishing

Change the way you think about innovation and give yourself every chance of success! There are lots of books, courses, and videos on innovation. They are fun an
The Lean Product Playbook
Language: en
Pages: 343
Authors: Dan Olsen
Categories: Business & Economics
Type: BOOK - Published: 2015-06-02 - Publisher: John Wiley & Sons

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that c
Find Your Market
Language: en
Pages: 206
Authors: Étienne Garbugli
Categories: Business & Economics
Type: BOOK - Published: 2021-08-23 - Publisher: Étienne Garbugli

“Build it and they will come.” But what if they don’t? - - Find Your Market is a book that helps technology entrepreneurs and innovators find the right ma
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Language: en
Pages: 508
Authors: Étienne Garbugli
Categories: Business & Economics
Type: BOOK - Published: 2020-08-12 - Publisher: Étienne Garbugli

“Solving Product lays out the territory, helps you see where you are, and gets you back on track when you’re in the ditch.” – Amanda Robinson, Product M
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Language: en
Pages: 296
Authors: Matt LeMay
Categories: Business & Economics
Type: BOOK - Published: 2022-05-16 - Publisher: "O'Reilly Media, Inc."

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of produc
The Data and Analytics Playbook
Language: en
Pages: 292
Authors: Lowell Fryman
Categories: Computers
Type: BOOK - Published: 2016-08-12 - Publisher: Morgan Kaufmann

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The Customer-Driven Playbook
Language: en
Pages: 254
Authors: Travis Lowdermilk
Categories: Business & Economics
Type: BOOK - Published: 2017-06-20 - Publisher: "O'Reilly Media, Inc."

Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meani
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Language: en
Pages: 436
Authors: James Kalbach
Categories: Computers
Type: BOOK - Published: 2020-11-23 - Publisher: O'Reilly Media

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the c