The Jobs to Be Done PlaybookThe Jobs to Be Done Playbook
| Author | : Jim Kalbach |
| Publisher | : Two Waves Books |
| Total Pages | : |
| Release | : 2020-04 |
| ISBN 10 | : 1933820683 |
| ISBN 13 | : 9781933820682 |
| Language | : EN, FR, DE, ES & NL |
The Jobs to Be Done Playbook Book Description:
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
