Usability Testing for Survey ResearchUsability Testing for Survey Research

Usability Testing for Survey Research
Author : Emily Geisen
Publisher : Morgan Kaufmann
Total Pages : 256
Release : 2017-03-01
ISBN 10 : 0128036567
ISBN 13 : 9780128036563
Language : EN, FR, DE, ES & NL

Usability Testing for Survey Research Book Description:

Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products, such as project websites and data user applications. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. Explains how to design and conduct usability tests and analyze and report the findings Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking

Usability Testing for Survey Research
Language: en
Pages: 256
Authors: Emily Geisen
Categories: Computers
Type: BOOK - Published: 2017-03-01 - Publisher: Morgan Kaufmann

Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method duri
Usability Testing for Survey Research
Language: en
Pages: 250
Authors: Emily Geisen
Categories: Computers
Type: BOOK - Published: 2017-02-15 - Publisher: Morgan Kaufmann

Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method duri
Advances in Questionnaire Design, Development, Evaluation and Testing
Language: en
Pages: 816
Authors: Paul C. Beatty
Categories: Mathematics
Type: BOOK - Published: 2019-10-24 - Publisher: John Wiley & Sons

A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation
Basic Elements of Survey Research in Education
Language: en
Pages: 831
Authors: Ulemu Luhanga
Categories: Education
Type: BOOK - Published: 2021-09-01 - Publisher: IAP

In this first book of the series Survey Methods in Educational Research, we have brought together leading authors and scholars in the field to discuss key intro
The Sociolinguistics of Survey Translation
Language: en
Pages: 166
Authors: Yuling Pan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-07-09 - Publisher: Routledge

The Sociolinguistics of Survey Translation presents an overview of challenges in survey translation, introduces a sociolinguistic framework to overcome these ch
Encyclopedia of Survey Research Methods
Language: en
Pages: 1073
Authors: Paul J. Lavrakas
Categories: Social Science
Type: BOOK - Published: 2008-09-12 - Publisher: SAGE Publications

In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Researc
Mixed-Mode Official Surveys
Language: en
Pages: 326
Authors: Barry Schouten
Categories: Mathematics
Type: BOOK - Published: 2021-09-28 - Publisher: CRC Press

Mixed-mode surveys have become a standard at many statistical institutes. However, the introduction of multiple modes in one design goes with challenges to both
Migration Research in a Digitized World
Language: en
Pages:
Authors: Steffen Pötzschke
Categories: Social Science
Type: BOOK - Published: 2022-07-02 - Publisher: Springer Nature

This open access book explores implications of the digital revolution for migration scholars’ methodological toolkit. New information and communication techno
Technology Trends
Language: en
Pages: 709
Authors: Miguel Botto-Tobar
Categories: Computers
Type: BOOK - Published: 2018-12-29 - Publisher: Springer

This book constitutes the refereed proceedings of the 4th International Conference on Technology Trends, CITT 2018, held in Babahoyo, Ecuador, in August 2018. T
The Palgrave Handbook of Survey Research
Language: en
Pages: 676
Authors: David L. Vannette
Categories: Political Science
Type: BOOK - Published: 2017-12-21 - Publisher: Springer

This handbook is a comprehensive reference guide for researchers, funding agencies and organizations engaged in survey research. Drawing on research from a worl